Mobile application stickiness: why do mobile applications get deleted so quickly?
- Creator: Furner, Christopher P. , Racherla, Pradeep , Babb, Jeffry , Zinko, Robert
- Resource Type: book chapter
- Date: 2018
Examining the relationships between attributes of e-service performance, brand involvement, attitudes and website loyalty: implications for e-service brand management
- Creator: Carlson, Jamie , O'Cass, Aron
- Resource Type: book chapter
- Date: 2008